The MACnet Media Guide 2024
Did You Know?
1,755,560* gross contacts can impact your business?
Which of the following products or services, if any, do you plan to purchase during the next twelve months?
(% = Positive respondents)
| 15% | New Automobile, Truck or SUV |
| 14% | Used Automobile, Truck or SUV |
| 12% | Furniture / Home Furnishings |
| 22% | Major Home Appliance |
| 27% | Computers, Tablets or Laptops |
| 31% | Home Improvements or Home Improvement Supplies |
| 21% | Television or Electronics |
| 14% | Carpet or Flooring |
| 34% | Automobile Accessories (tires, brakes or service) |
| 39% | Lawn & Garden Supplies |
| 19% | Florist / Gift Shops |
| 13% | Home Heating & Air Conditioning (service, new equipment) |
| 49% | Vacations / Travel |
| 13% | Real Estate (Sell or purchase) |
| 47% | Men’s Apparel |
| 69% | Women’s Apparel |
| 22% | Children’s Apparel |
| 01% | Boats or Personal Watercraft |
| 18% | Art & Crafts Supplies |
| 12% | Childcare |
| 12% | Education or Classes |
| 09% | Attorney |
| 11% | Chiropractor |
| 22% | Financial Planner (Retirement, Investing) |
| 28% | Tax Advisor / Tax Services |
| 26% | Health Club / Exercise Class |
| 33% | Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) |
| 08% | Weight Loss |
| 23% | Lawn Care Service (Maintenance & Landscaping) |
| 22% | Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) |
| 47% | Pharmacist / Prescription Service |
| 24% | Cell Phone or Smart Phone (New Service or Update Service) |
| 75% | Dining & Entertainment |
| 19% | Jewelry |
| 03% | Wedding Supplies |
| 19% | Athletic & Sports Equipment |
| 03% | Motorcycles / ATV’s |
| 47% | Medical Services / Physicians/ |
| 32% | Pet Supplies |
Audited Media Platforms
Print Publication:
Average Net Circulation:
(46 Participating Publications)
946,786 (Print Edition)
Digital Edition:
Average Monthly Unique Users:
(30 Participating Publications)4,843 (Digital Edition)
Website:
Average Website Unique Users:
(33 Participating Publications)
200,944
Social Media:
Average Facebook Likes:
(24 Participating Publications)
61,657
Average Twitter Followers:
(13 Participating Publications)
11,891
Average Instagram Followers:
(4 Participating Publications)
22,347
Average LinkedIn Followers:
(2 Participating Publications)
589
Text Campaigns:
Average Text Subscribers:
(1 Participating Publications)
3,195
E‐Newsletters:
Average E‐Newsletter Subscribers:
(16 Participating Publications)
234,767
Average Open Rate:
(16 Participating Publications)
16.3%
Total Gross Contacts
| CVC Estimated Edition Readership: | 1,411,827 |
| Total Digital Contacts: | 343,733 |
| Total Estimated Gross Contacts: | 1,755,560* |
*Total gross contacts include CVC estimated edition readership, website unique users, social media followers, and opened e‐newsletter contacts. Total gross contact estimates can include significant audience duplication. There was no attempt made to eliminate any duplication that may exist.
Publication Information
| Number of Editions: | One Hundred Nine (109) |
| Format / Average Page Count: | Broadsheet ‐ 2 Tabloid ‐ 105 Magazine ‐ 2 |
| Circulation Cycle: | Weekly ‐ 71 Bi‐Weekly ‐ 11 Monthly ‐ 27 |
| Circulation Day / Time: | Monday ‐ 1 Tuesday ‐ 1 Wednesday ‐ 50 Thursday ‐ 5 Friday ‐ 3 Saturday ‐ 15 Sunday ‐ 7 Monthly ‐ 27 |
| Year Established: | 1955 |
| Publication Type: | 78 Community Newspapers 21 Shoppers 10 Other (Parenting, Senior, Ethnic or Business) |
| Content: | Advertising and editorial content varies by publication |
| Primary Delivery Methods: | 26% Carrier Delivery / 56% Mail / 18% Controlled Bulk & Single Copy |
| Insert Zoning Available: | Yes – Zip Code / County / Route / Zone (varies by publication) |
| CVC Member Number: | 13‐0000 |
| DMA/MSA: | Varies by publication in the states of Pennsylvania, New York,Ohio, New Jersey, Maryland, Virginia and Washington DC |
Audit Funded By: Mid‐Atlantic Community Paper Advertising Network
Audited Circulation By Publication ‐ Print Edition
| Organization | City | State | Circulation | Zip Codes |
| The Washington Informer | Washington | DC | 14,130 | 20001, 20002, 20003, 20004, 20005, 20008, 20009, 20010, 20011, 20012, 20016, 20017, 20018, 20019, 20020, 20024, 20032, 20037, 20059, 20060, 20166, 20590, 20706, 20710, 20712, 20721, 20722, 20735, 20743, 20744, 20745, 20746, 20747, 20748, 20769, 20770, 20774, 20782, 20783, 20784, 20785, 20901, 20910, 20912, 22134, 22201, 22202, 22205, 222067, 22301, 22304, 22306, 22311, 22314 |
| Denville Life | Budd Lake | NJ | 7,821 | 07834 |
| East Hanover Life | Budd Lake | NJ | 11,758 | 07932, 07936 |
| Hometown Life | Budd Lake | NJ | 15,723 | 07035, 07403, 07405, 07440, 07442, 07444, 07457 |
| Livingston Life | Budd Lake | NJ | 15,547 | 07021, 07039, 07068 |
| Mount Olive Life | Budd Lake | NJ | 15,410 | 07828, 07836, 07840, 07857 |
| Randolph Life | Budd Lake | NJ | 16,671 | 07869 |
| The Bargain Hunter ‐ Holmes | Millersburg | OH | 24,078 | 43804, 44610, 44611, 44617, 44624, 44627, 44628, 44633, 44637, 44638, 44654, 44660, 44661, 44676, 44681, 44687, 44689, 44690, 44842, 44864 |
| The Bargain Hunter ‐ South Tuscarawas | Millersburg | OH | 12,680 | 43832, 43837, 43840, 44621, 44629, 44654, 44683 |
| The Bargain Hunter ‐ Stark | Millersburg | OH | 11,536 | 44608, 44612, 44613, 44654, 44662, 44680, 44697 |
| The Bargain Hunter ‐ Tuscarawas | Millersburg | OH | 16,364 | 44622, 44654, 44663 |
| The Bargain Hunter ‐ Wayne / Woo Weekly | Millersburg | OH | 16,737 | 44606, 44618, 44636, 44654, 44659, 44666, 44667 |
| Wooster Weekly News | Millersburg | OH | 16,146 | 44654, 44691 |
| Mature Living | Toledo | OH | 19,996 | 43402, 43460, 43465, 43469, 43522, 43528, 43537, 43542, 43551, 43558, 43560, 43566, 43571, 43604, 43605, 43606, 43607, 43608, 43609, 43610, 43611, 43612, 43613, 43614, 43615, 43616, 43617, 43519, 43620, 43623, 48144, 48182 |
| Toledo Area Parent News | Toledo | OH | 20,215 | 43402, 43460, 43465, 43522, 43528, 43537, 43542, 43551, 43558, 43560, 43566, 43571, 43604, 43605, 43606, 43607, 43608, 43609, 43610, 43611, 43612, 43613, 43614, 43615, 43616, 43617, 43619, 43620, 43623, 48144, 48182 |
| Toledo City Paper | Toledo | OH | 23,890 | 43402, 43447, 43460, 43465, 43522, 43528, 43537, 43542, 43551, 43558, 43560, 43566, 43571, 43604, 43605, 43606, 43607, 43608, 43609, 43611, 43612, 43613, 43614, 43615, 43616, 43617, 43618, 43618, 43620, 43623, 48144, 48182, 49267 |
| The Franklin Shopper | Chambersburg | PA | 31,720 | 17201, 17202, 17214, 17217, 17219, 17220, 17221, 17222, 17224, 17225, 17235, 17236, 17237, 17240, 17241, 17244, 17246, 17247, 17250, 17251, 17254, 17256, 17257, 17262, 17263, 17265, 17268, 17271, 17353, 21740, 21742, 21767, 21783 |
| Penny Power | Coopersburg | PA | 53,049 | 18015, 18034, 18036, 18039, 18055, 18060, 18073, 18076, 18077, 18081, 18901, 18910, 18911, 18914, 18917, 18920, 18921, 18923, 18927, 18932, 18942, 18944, 18947, 18949, 18951, 18953, 18955, 18960, 18962, 18964, 18968, 18969, 18970, 18974, 19440 |
| The Shopping News of Lancaster County | Ephrata | PA | 36,869 | 17067, 17088, 17501, 17507, 17508, 17517, 17519, 17521, 17522, 17540, 17543, 17549, 17557, 17567, 17569, 17578, 17581, 19501, 19543 |
| The Savings Guide | Mechanicsburg | PA | 131,460 | 17006, 17007, 17011, 17013, 17015, 17018, 17019, 17020, 17024, 17025, 17028, 17032, 17037, 17040, 17043, 17045, 17047, 17050, 17053, 17055, 17062, 17065, 17068, 17070, 17074, 17081, 17090, 17101, 17109, 17110, 17111, 17112, 17241, 17266, 17315, 17319, 17339, 17345, 17365, 17370 |
| Engle ‐ Columbia Merchandiser | Mount Joy | PA | 11,640 | 17312, 17317, 17368, 17406, 17512 |
| Engle ‐ Conestoga Valley Penny Saver | Mount Joy | PA | 12,350 | 17501, 17505, 17508, 17522, 17540, 17572, 17576, 17580, 17601, 17602, 17605 |
| Engle ‐ Donegal Merchandiser | Mount Joy | PA | 8,970 | 17022, 17512, 17547, 17550, 17552 |
| Engle ‐ Elizabethtown Merchandiser | Mount Joy | PA | 11,595 | 17022, 17502, 17545, 17570 |
| Engle ‐ Garden Spot Pennysaver | Mount Joy | PA | 10,429 | 17506, 17507, 17517, 17519, 17522, 17528, 17549, 17555, 17557, 17569, 17578, 17581, 19540 |
| Engle ‐ Hempfield Merchandiser | Mount Joy | PA | 18,032 | 17512, 17520, 17538, 17545, 17552, 17554, 17575, 17601, 17603, 17607 |
| Engle ‐ Hershey / Hummelstown / Palmyra Community Courier | Mount Joy | PA | 24,439 | 17022, 17033, 17036, 17057 |
| Engle ‐ Lampeter‐Strasburg Advertiser | Mount Joy | PA | 8,439 | 17537, 17568, 17572, 17579, 17584, 17602, 17603 |
| Engle ‐ Manheim Central Merchandiser | Mount Joy | PA | 10,286 | 17512, 17543, 17545, 17552, 17564 |
| Engle ‐ Manheim Township Merchandiser | Mount Joy | PA | 14,275 | 17540, 17543, 17601, 17606 |
| Engle ‐ Morgantown Community Courier | Mount Joy | PA | 13,238 | 19344, 19508, 19520, 19523, 19543 |
| Engle ‐ Octorara Community Courier | Mount Joy | PA | 6,477 | 17509, 17527, 19310, 19330, 19365 |
| Engle ‐ Penn Manor Advertiser | Mount Joy | PA | 15,398 | 17512, 17516, 17532, 17551, 17554, 17565, 17582, 17584, 17603 |
| Engle ‐ Pequea Valley Penny Saver | Mount Joy | PA | 6,513 | 17505, 17527, 17529, 17534, 17535, 17555, 17557, 17562, 17572 |
| Engle ‐ Solanco Advertiser | Mount Joy | PA | 10,278 | 17503, 17509, 17518, 17532, 17536, 17560, 17562, 17563, 17565, 17566, 17584, 19362, 19363 |
| Engle ‐ Warwick Merchandiser | Mount Joy | PA | 12,005 | 17521, 17543 |
| TOTAL | 946,786 |
Audited Circulation, Distribution and Net Press Averages ‐ Print Edition
Audit Period Summary
| Average Net Circulation (5‐H) Average Gross Distribution (5‐F) Average Net Press Run (5‐A) |
946,786 957,658 962,258 |
| Audit Period Detail A. Average Net Press Run B. Office / File C. Controlled Distribution
Total Average Controlled Distribution |
962,258 4,600 251,956 144,945 539,706 18,714 1,050 956,371 (10,872) 945,499 |
| D. Paid Distribution TOTAL AVERAGE PAID CIRCULATION |
177 177 |
| E. Sponsored / Voluntary Paid Distribution Single Copy TOTAL AVERAGE SPONSORED CIRCULATION |
1,110 1,110 |
| Average Gross Distribution G. Total Unclaimed / Returns H. Average Net Circulation |
957,658 (10,872)* 946,786 |
Online Reach
Audited Average Website Reporting
| (33 Participating Publications) | Monthly Audit Period Average |
| Website Unique Users | 200,944 |
| Website Sessions | 252,474 |
| Website Page Views | 423,852 |
| Pages Per Visit | 1.68 |
| Average Time Spent on Website | 00:01:21 |
Email Media (16 Participating Publication)
| Media Type | Database Recipients |
| Non‐Subscriber Email Opt‐In Database | 224,624 |
| Advertiser Email Database | 10,143 |
| Average Open Rate | 16.3% |
| Average Click Rate |
4.1% |
Audited Online/Digital Edition Reporting
| (30 Participating Publications) | Monthly Audit Period Average |
| Digital Edition Subscribers | 211 |
| Unique Digital Edition Users (Web) | 4,594 |
| Digital Edition Page Views (Web) | 24,039 |
| Unique Digital Edition Users (Mobile) | 249 |
| Digital Edition Page Views (Mobile) | 442 |
Social Media
| Social Media Source | Average Media Usage |
| www.facebook.com/(24 Participating Publications) | 61,657 Likes |
| Twitter ‐ @(13 Participating Publications) | 11,891 Followers |
| Instagram.com/(4 Participating Publications) | 22,347 Followers |
| LinkedIn.com/(2 Participating Publications) | 589 Followers |
Text Media (1 Participating Publication)
| Media Type | Database Recipients |
| Non‐Subscriber Text Opt‐In Database | 3,195 |
Readership Study Questions
1. Mid‐Atlantic Community Papers Association publications are distributed regularly in your area. Do you regularly read or look through one of Mid-Atlantic Community Papers Association?
| YES | 6,079 Survey Respondents |
2. Do you frequently purchase products or services from ads seen in the (appropriate Mid‐Atlantic Community Papers Association publication)?
| YES | 4,238 | 69.8% |
| NO | 1,841 | 30.2% |
3. How long do you keep the (appropriate Mid‐Atlantic Community Papers Association publication) before discarding it?
| 51% | 1‐2 Days |
| 16% | 3‐4 Days |
| 17% | 5‐6 Days |
| 16% | 1 Week or More |
4. Reader Gender (Voice recognition ‐ Gender Bias Rotation)
| Reader Demographics | Market Demographics |
| 40% | 49% Male Readers |
| 60% | 51% Female Readers |
5. What range best describes your age?
| Reader Demographics | Market Demographics | |
| <01% | 05% | 18 ‐ 20 |
| 01% | 07% | 21 ‐ 24 |
| 11% | 16% | 25 ‐ 34 |
| >18% | 16% | 35 ‐ 44 |
| 23% | 19% | 45 ‐ 54 |
| 25% | 18% | 55 ‐ 64 |
| 18% | 11% | 65 ‐ 74 |
| 03% | 06% | 75 ‐ 84 |
| 01% | 02% | 85 years or older |
6. What range best describes your combined annual household income for last year?
| Reader Demographics | Market Demographics | |
| 01% | 09% | under $15,000 |
| 02% | 09% | $15,000 ‐ $24,999 |
| 07% | 10% | $25,000 ‐ $34,999 |
| 12% | 13% | $35,000 ‐ $49,999 |
| 20% | 19% | $50,000 ‐ $74,999 |
| 20% | 14% | $75,000 ‐ $99,999 |
| 14% | 09% | $100,000 ‐ $124,999 |
| 08% | 06% | $125,000 ‐ $149,999 |
| 10% | 07% | $150,000 ‐ $199,999 |
| 06% | 04% | over $200,000 |
7. What is the highest level of education you have obtained?
| Reader Demographics | Market Demographics | |
| 01% | 11% | Some High School or Less |
| 27% | 34% | Graduated High School |
| 26% | 26% | Some College |
| 30% | 17% | Graduated College |
| 12% | 09% | Completed Master Degree |
| 03% | 02% | Completed Professional Degree |
| 01% | 01% | Completed Doctorate Degree |
